During times of drought in California, we are asked to ration our water usage. During drastic periods of dryness, we have been asked to use water on certain days of the week, depending on the random numbers in our addresses: odd numbers have access on certain days and even numbers on the others.
Not everyone is old enough to have lived through these dry periods, but imagine if limited access to water is part of daily living, 24/7. The reality is that 1.1 billion people worldwide lack access to water and a total of 2.7 billion find water scarce for at least one month of the year.1
Water usage has been growing globally at more than twice the rate of population increase in the last century, and an increasing number of regions are reaching the limit at which water services can be sustainably delivered.2 Even though water covers 70% of our planet, freshwater, which is what we drink, bathe in, and irrigate our farm fields with, is incredibly rare. Only 3% of the world’s water is freshwater and two thirds of that is tucked away in glaciers or otherwise unavailable for our use.3
Access to potable water is not limited to so-called third world nations. Our ecosystems have become more stressed and grossly polluted. And, climate change and weather patterns impact the world, resulting in water shortages, droughts and floods. Glaciers and snow packs are disappearing in some areas, affecting freshwater supplies to those downstream communities, making water scarce for agriculture, energy generation and ecosystems around the world.
Untreated wastewater, industrial waste, plastics, pesticides and fertilizers all add to the problem of water pollution. The World Wildlife Organization projects that by 2025, two thirds of the world’s population may face water shortages and ecosystems around the world will suffer even more.4
Each of us needs to not take water for granted. Water has to be treated as a scarce resource, with a far stronger focus on managing demand. Water is life and our lives depend on it.
There’s less than a week left to take advantage of the Nikken March promotion that not only helps you practice Active Wellness, but also helps you promote water awareness and help reduce plastic waste. For the entire month of March, we are offering four Water Packs. Each pack has two state-of-the-art PiMag® products. You get one at the regular price and the second at 50% off! You have your choice of two PiMag MicroJet® Wall Mount Shower Systems or two PiMag MicroJet® Handheld Shower Systems, both of which help neutralize chemicals, two PiMag® Sport Bottles of 100% recyclable biogreen materials, or two PiMag® Waterfalls that can help reduce bacteria by 99.99%.
1, 3, 4 www.worldwildlife.org/threats/water-scarcity